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Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API,...

In our review of last week’s martech news, we highlight Hootsuite integrating Google Ads, Pinterest opening their content marketing API, and Adobe acquiring Marketo. Hootsuite integrates Google Ads to...

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Meet PebblePost, creators of Programmatic Direct Mail

This week, we picked PebblePost as our martech company of the week. Earlier this week, MailChimp announced that they’ll be foraying into the world of direct mail with postcards — but PebblePost has...

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Weekly martech review: BrandTotal $6m funding, Salesforce’s Customer 360,...

In our review of last week’s martech news, we highlight BrandTotal closing $6m Series A funding, Salesforce launching Customer 360, and AT&T launching new advertising business Xandr. BrandTotal...

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Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace,...

In our review of last week’s martech news, we highlight Braze latest $80m Series E funding, Torchlite funding for marketplace of digital marketing freelancers, and Facebook’s new first-party cookie...

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How Google Ads determines what you pay

As advertisers, we would all like to pay as little as possible towards our Google advertising. The reality, however, is with the present levels of competition and lower conversion rates, it’s getting...

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LiveRamp and Bombora partner for patent-pending approach to SMB targeting

Account-based marketing systems and lead generation tools can be essential tools for marketers looking to target specific kinds of businesses. But they are often oriented toward large businesses. To...

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A world without third-party data: The end of personalized marketing?

30-second summary: Apple Safari just announced it has blocked all third-party cookies as of March 2020, beating Google Chrome’s announcement that it will phase out third-party cookies by 2022. Data...

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In defence of the buyer persona

30-second summary: A Buyer persona allows you to access the conversation that’s already taking place in the prospect’s mind, so that when your messaging – your Facebook ad, your Google ad, your email...

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Four steps to ABM fueled targeting for B2B marketers

30-second summary: Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts by creating audience segments and maintaining an account-based funnel....

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Preparing for smart targeting in the wake of Apple’s ATT framework

30-second summary: Apple’s App Tracking Transparency (ATT)’s framework minimizes targeting, but there are still ways to do it effectively The impending Google Sandbox debut ensures the days of...

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